Tous les ebooks de Juan Carlos Gázquez-Abad en PDF et EPUB

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Advances in National Brand and Private Label Marketing

Juan Carlos Gázquez-Abad , Katrijn Gielens , Francisco J. Martínez-López

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers...



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168,79 l'ebook
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Advances in National Brand and Private Label Marketing

Juan Carlos Gázquez-Abad , Marco Ieva , Francisco J. Martínez-López

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private...



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147,69 l'ebook
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Advances in National Brand and Private Label Marketing

Juan Carlos Gázquez-Abad , Francisco J. Martínez-López

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing...



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147,69 l'ebook
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Advances in National Brand and Private Label Marketing

Els Breugelmans , Juan Carlos Gázquez-Abad , Francisco J. Martinez-Lopez

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment...



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137,14 l'ebook
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Advances in National Brand and Private Label Marketing

Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Anne Roggeveen

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand...



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94,94 l'ebook
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