Tous les ebooks de la collection Springer Proceedings in Business and Economics

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Global, Regional and Local Perspectives on the Economies of Southeastern Europe

Collectif

This book includes papers presented at the 14th International Conference “Economies of the Balkan and Eastern European Countries” (EBEEC), held in Florence, Italy, in May 2022. It sheds new light on the micro- and macroeconomic developments in the Eastern European and...



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179,34 l'ebook
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Fashion Communication in the Digital Age

Collectif

This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying...



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Gratuit
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Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector

Beatriz Casais , Ana Maria Soares

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental...



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189,89 l'ebook
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COVID-19, Supply Chain, Climate Change, and Sustainable Development in Africa

Shani D. Carter

All global countries are interdependent and all aspects of the global economy operate synergistically. The COVID-19 pandemic gave a renewed sense of urgency to focus on the synergies between supply chain, climate change, COVID-19, and sustainable development as they...



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179,34 l'ebook
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Tourism, Travel, and Hospitality in a Smart and Sustainable World

Vicky Katsoni

This book features the second volume of the proceedings of the 9th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held at the Syros Island in Greece in September 2022, the conference's lead theme was ‘Tourism,...



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242,64 l'ebook
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Advances in National Brand and Private Label Marketing

Juan Carlos Gázquez-Abad , Katrijn Gielens , Francisco J. Martínez-López

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers...



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168,79 l'ebook
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Advances in Digital Marketing and eCommerce

Francisco J. Martínez-López

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the...



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220,49 l'ebook
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Consequences of Social Transformation for Economic Theory

Vikas Kumar , Evgeny Kuzmin , Yuliya Lavrikova , Wei-Bin Zhang

This book presents selected papers of the Euro-Asian Symposium on Economic Theory, held by the Institute of Economics of the Ural Branch of the Russian Academy of Sciences (Ekaterinburg, Russia) on June 29-30, 2022. The conference aims to promote research and develop...



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231,04 l'ebook
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Operational Research in the Era of Digital Transformation and Business Analytics

Maria I. Kamariotou , Fotis C. Kitsios , Michael A. Madas , Nikolaos F. Matsatsinis

This proceedings volume presents new methods and applications in Operational Research and Management Science with a special focus on Business Analytics. Featuring selected contributions from the XIV Balkan Conference on Operational Research held in Thessaloniki, Greece...



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232,09 l'ebook
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Remodelling Businesses for Sustainable Development

Monica Maria Coros , Adina Leti?Ia Negru?A

This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe.  Featuring selected papers presented at the second annual Modern Trends in Business Hospitality and Tourism...



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220,49 l'ebook
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