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Last-mile delivery in cities, where the main problems are the traffic situation and ensuring access to customers’ homes while maintaining their privacy, poses a substantial logistical challenge. This book explores how the service area of mobility, especially last-mile...
This book introduces a novel type of expert finder system that can determine the knowledge that specific users within a community hold, using explicit and implicit data sources to do so. Further, it details how this is accomplished by combining granular computing,...
This edited book presents the state-of-the-art of applying fuzzy logic to managerial decision-making processes in areas such as fuzzy-based portfolio management, recommender systems, performance assessment and risk analysis, among others. Presenting the latest research,...
This book examines how fuzzy methods can be employed to manage service levels in business and IT alignment. It starts by mapping the dependencies of service level agreements, coming up with gradual and bi-polar concepts to eventually classify the level of coupling by...
The numeric values retrieved from a data warehouse may be difficult for business users to interpret, and may even be interpreted incorrectly. Therefore, in order to better ?understand numeric values, business users may require an interpretation in meaningful,...
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical...
Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a...
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