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Tous les ebooks de Ralph Tench en PDF et EPUB

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Communication Ethics in a Connected World

Andrea Catellani , Ralph Tench , Ansgar Zerfass

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these...



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52,70 l'ebook
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Public Relations, Values and Cultural Identity

Valérie Carayol , Enric Ordeix , Ralph Tench

As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social...



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52,70 l'ebook
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