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Contemporary Case Studies on Fashion Production, Marketing and Operations

Amy C. Y. Yip , Chun-Hung Chiu , Pui-Sze Chow , Ailie K. Y. Tang

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case...

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