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This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate...
This book makes explicit the historical, technological, and discursive links between gossip as a mode of communication, news media, and contemporary politics. A Gossip Politic advances a new framework of gossip, applying the informal...
This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil the need at universities, government departments, political organisations, business enterprises and other...
This book proposes a unified approach to populism that sees it as a primarily rhetorical concept. Populism is on the rise worldwide with both populist leaders and movements gaining power, and the term “populism” resounds in political debate, journalism, and scholarship....
This book explores the circulation of anger and hostility in contemporary American culture with particular attention to the fantasy of refusal, a dream of rejecting all the structures of the contemporary political and economic system. Framing the question of public...
This book focuses on the language of two unions (the United Kingdom and the European Union), tracing the emergence of divisive discourses from indyref to Brexit. It explains the background to the creation of these unions and summarizes recent political events that have...
This book explores whether a beleaguered press in recent years has been developing an emotive, Eurosceptic post-truth rhetoric of its own – competing for attention with populist politicians. These politicians now by-pass the media, talking directly to their publics in...
This book examines the recent evolution of online spaces and their impact on networked democracy. Through an illuminating mix of theoretical and methodological analysis, contributors provide an understanding of how a range of individuals and groups, including activists...
The parliamentary style of politics has been formed over centuries; nobody theorised it in advance. This book presents a thought experiment to spell out key principles of the parliamentary ideal type of politics. Max Weber offers the main intellectual inspiration,...
This book studies the role of rhetoric in the expansive movement for global higher education in U.S. colleges and universities. Drawing on an analysis of how discourses of security, economy, and ethics shape the rhetoric of global higher education, as well as that of...
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