Tous les ebooks de C. Ann Hollifield en PDF et EPUB

Value-Oriented Media Management

Klaus-Dieter Altmeppen , C. Ann Hollifield , Joost Van Loon

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how...

---

 COMMENCER GRATUITEMENT