Bing Xu is a Professor of Finance at the Edinburgh Business School and the Economics & Business theme lead of the Heriot-Watt University NetZero Global Research Institute. She is passionate about working on multidisciplinary projects on low-carbon fuels, sustainable cold chains, and circular chemical economy, which are recognized as central to achieving net zero. Currently, Bing leads on the "Policy, Society and Finance" theme of work on several multidisciplinary UKRI-funded projects to address non-technological barriers around business and finance models, social dynamics, multi-criteria decision-making analysis, and policy, such as Zero Emission Cold-Chain (EP/V042548/1); GREEN-ICEs (EP/T022701/1); Sustainable Cold-Chain (UKERC); UKRI Interdisciplinary Centre for Circular Chemical Economy (EP/V011863/1); Digital Circular Electrochemical Economy (EP/V042432/1); CCUS for UK cluster decarbonization (IDRIC Wave 2).