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The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical...
Das Buch bietet einen ganzheitlichen und praktischen Ansatz für das Lean Management in der gesamten Wertschöpfungskette eines Unternehmens. Der Rahmen und die Instrumente des Lean Managements zeigen die optimale Gestaltung und Anwendung von Methoden, Werkzeugen und...
This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between...
In 1962, South Korea assembled just 1,100 new automobiles. By 1996, this total had soared to 2,812,714. What explains this remarkable growth? The answer is complex, and involves a combination of a supportive State, timely technology alliances, a skilled but historically...
This book focuses on how digital technologies and rapid developments in artificial intelligence are shaping a new generation of cyber-physical systems based on the convergence among robots, sensors, and 3D printing. The book tells a story based on data and indicators to...
Over the past two decades, society has been witnessing how technological, political, and societal changes have been transforming individual and collective urban mobility. Driven both by newcomers and traditional players, by disruptive as well as incremental innovations,...
The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author’s extensive field research, academic study,...
The book provides a holistic and practical approach to lean management throughout the business value chain.The lean management framework and tools demonstrate the optimal design and use of methods, tools and principles for companies and organisations.The author...
This book provides an overview of evolving patterns of trade partnership with historical perspective. It presents changing requirements of industry competitiveness and explains the vital relationships between trade partnerships and industry competitiveness. As well, it...
This book offers a critical analysis of recent developments in the automotive industry of East-Central Europe (ECE). Economists, industry specialists and national governments have considered the rapid development of the automotive industry in ECE in the past twenty...
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