PICK&READ
Bonjour !
Connectez-vous pour afficher vos livres, identifier ceux en cours de lecture ou déjà lus
Pas encore de compte ?
What's So Special About Media Management?
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
En poursuivant votre navigation, vous acceptez l'utilisation de cookies qui permettront notamment de vous offrir contenus, services, et publicités liés à vos centres d'intérêt.