Détails du livre
Titre : Consumption Behaviour and Social Responsibility
Pages : 450
Collection : Approaches to Global Sustainability, Markets, and Governance
Parution : 2020-05-23
Éditeur : Springer
EAN papier : 9789811530043
À propos du livre
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.
The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
Format EPUB
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Nb pages copiables
:
4
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Nb pages imprimables
:
45
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Poids
:
8622 Ko
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Prix
:
137,14 €
- EAN :
9789811530050