Tous les ebooks de Jamie Gillies en PDF et EPUB

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Political Marketing in the 2019 Canadian Federal Election

Jamie Gillies , Vincent Raynauld , André Turcotte

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest...



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52,74 l'ebook
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Political Marketing in the 2016 U.S. Presidential Election

Jamie Gillies

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual...



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58,01 l'ebook
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