Tous les ebooks de la collection Palgrave Studies in Political Marketing and Management

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Political Marketing in the 2019 Canadian Federal Election

Jamie Gillies , Vincent Raynauld , André Turcotte

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest...



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52,74 l'ebook
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Political Marketing Alchemy

André Turcotte

Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless,...



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52,24 l'ebook
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Recruiting and Retaining Party Activists

Robin T. Pettitt

This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door...



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Political Marketing and Management in the 2017 New Zealand Election

Jennifer Lees-Marshment

This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources...



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58,01 l'ebook
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