Tous les ebooks d'André Turcotte en PDF et EPUB

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Political Marketing in the 2019 Canadian Federal Election

Jamie Gillies , Vincent Raynauld , André Turcotte

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest...


52,74 l'ebook
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Political Marketing Alchemy

André Turcotte

Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless,...


52,24 l'ebook
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