Case Studies on Social Marketing

A Global Perspective

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Détails du livre

Titre : Case Studies on Social Marketing
Pages : 252
Collection : Management for Professionals
Parution : 2019-02-20
Éditeur : Springer
EAN papier : 9783030048426
À propos du livre


Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.

Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.



Format EPUB - Nb pages copiables : 2 - Nb pages imprimables : 25 - Poids : 19579 Ko - - Prix : 60,12 € - EAN : 9783030048433

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